Revised Methodology

I will still be using the same 50 posts that I took a look at in my original method and will be analyzing the four elements of how personal was the post, if an incentive was listed, if there is a link accessible and convenient if a viewer had an interest in taking action, and if the post nominated others to move the trend forward, as such with the “Ice Bucket Challenge” from a number of years ago.

However, changes in how I approach my analysis of the data I have gathered will be different than it was originally. I will be applying the social media concepts of gift economy, spreadability, and stickiness to provide a deeper analysis of the findings I found on Instagram. The analysis method I originally had was simple and was analysis that could probably be noticed by someone who has not taken a social media class. I will be providing a deeper analysis of my data set by explaining how those three concepts of gift economy, spreadability, and stickiness that I learned over the semester in social media class to give a deeper understanding behind this social media trend.

I have also changed my research question to “will having celebrities, athletes, and other notable figures network together for the current social media trend of, #AllInChallenge, be successful of spreading its message to the rest of social media viewers?”