Original Methodology

What I decided to do was to look at fifty of the most recent posts on Instagram that posted about the #AllInChallenge. I looked whether they used a video or an illustrative ad to make their announcement that they were going to participate in the trend, whether they announced the prize they were offering to the winner of their sweepstakes or to the highest bidder of their auction, depending on if they were setting up a raffle to win a sweepstakes or giving their prize to their highest bidder on their auction, whether they posted a link to get to the All In Challenge website so that the viewer could enter the sweepstakes or post a bid efficiently without having to go and find the link which may make the viewer uninterested at that point, as well as seeing if the celebrity or notable figure nominated others to participate in the challenge which would increase the trend and get more people to take action in donating money to the fundraiser. I made sure in the fifty recent posts I would look at that were posts about the #AllInChallenge were posted by the verified account of the celebrity or recognizable brands.

Research Question: Are these celebrities/athletes etc. promoting the #AllInChallenge trend in the most effective ways in their posts?

I picked the first fifty verified posts, all from Instagram, for my data and analysis of the data. The data includes:

•        15 Professional Athletes

•        8 Actors/Actresses

•        10 Musicians

•        3 TV Hosts

•        2 Bands

•        2 Companies

•        3 Professional Sports Franchises

•        3 Tik Tok Stars

•        Cast of Friends

•        1 Businessman

•        1 Television Network

•        1 Model

Specifically, these are the celebrities/athletes/brands/and more that I used:

Athletes

·       Kevin Durant (NBA)

·       Peyton Manning (NFL)

·       Tom Brady (NFL)

·       Jack Nicklaus (Golf)

·       Alex Rodriguez (MLB)

·       Zach Randolph (NBA)

·       David Beckham (Soccer)

·       Mike Conley (NBA)

·       Tony Hawk (Skateboarder)

·       Todd Gurley (NFL)

·       Patrick Mahomes (NFL)

·       Jared Goff (NFL)

·       Bubba Watson (Golf)

·       Coco Gauff (Tennis)

·       Novak Djokovic (Tennis)

Musicians

·       Camila Cabello

·       Shawn Mendes

·       Romeo Santos

·       Meek Mill

·       Mariah Carey

·       Megan Thee Stallion

·       Ariana Grande

·       Madonna

·       Joey Fatone

·       DJ Khaled

Actors

·       Kevin Hart

·       Ryan Reynolds

·       Hugh Jackman

·       Alfonso Ribeiro

·       Leonardo DiCaprio

·       Chris Pratt

·       Chris Evans

·       Cedric The Entertainer

Tik Tok “Stars”

·       Charli D’Amelio

·       Dixie D’Amelio

·       Addison Rae

TV Hosts

·       Jimmy Kimmel

·       Ellen DeGeneres

·       Dr. Oz

Musical Bands

·       Lady Antebellum

·       Pearl Jam

TV Show Cast

·       Cast of Friends (Posted by Actor Matthew Perry on behalf of the cast of Friends

Models

·       Gisele

Businessman

·       Satya Nadella (CEO of Microsoft)

Professional Sports Franchises

·       Philadelphia Flyers (NHL)

·       Vegas Golden Knights (NHL)

·       Denver Nuggets (NBA)

Companies

·       Walmart

·       State Farm

Television Networks

·       YES Network

It may not be completely necessary of me to list out all 50 people who’s posts I analyzed but I want to be thorough about the Instagram accounts that I used to gather my data.

I will be doing analysis on the fifty posts in my data set and analyzing whether they used the best marketing tools possible for marketing posts on social media or if there is room for improvement. Elements such as making the post appear personal, giving the viewer a convenient way to take action, what ways they used to keep the social media trend moving forward rather than have it come to a halt, and whether they listed an incentive to make the viewer have any form of interest in the post and the cause.